Sustainability: Is Business Doing Enough? Part 3

Posted: July 12, 2011 in Corporate Social Responsibility, Sustainability
Tags: , ,

Donna Young, CSR Programme Director, BT continued the debate by adding to the points raised by Jo and Wolfgang.

She commented on how businesses have changed over time – and how, much like Jo commented, CSR teams have gone from being ‘sales prevention teams’ to being more about pushing the agenda – ensuring that the business set clearly defined goals that will help the business integrate sustainability into every element of the organisation.

What Donna was pleased about was that BT has six strategic intentions for it to be a responsible, sustainable business.  These ‘intentions’ are focused on ensuring that every element of the value chain considers how to make the offer more effective and of benefit to its customers and their communities.  She reffered to the fact that many people still lacked broadband so, in turn, how could ITC be of benefit in reducing consumers carbon footprint.

She referred to how many businesses and organisations are broadband connected and why that should be a stepping stone to ensuring all businesses have the same opportunities.

Yet she highlighted that for those who experience digital inclusion, particularly the elderly or disabled, how can a company like BT help those individuals who they may not touch through the service they offer.

Referring to the ‘two percent club’ which the Telecoms sits in, she claimed that these organisations have to look at how to create levelling playing fields where organisations, companies and developing countries can grow.

She moved on by commenting on the huge sustainability story BT has to tell. Using the example of how charities struggle during the recession, she raised the interesting point that in fact online is a great channel which has proven to drive greater levels of donation – so for a business who offers a service such as ‘MyDonate’ – BT is able to help much broader individuals and communities. Its about seeing how BT’s technology and services can help make a better place for many more individuals.


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